I didn't get a degree in UX or HCI, and catching up felt a little hopeless at first. Despite that, I designed my own curriculum with the help of my mentors and peers and began to grind it out. Needless to say, it's been a love story ever since.
I want to share my unorthodox path with others who were late to or cannot afford a UX education by curating and recommending reads as a mentor. I like to think of it as my little contribution to the democratization of design.
Trello Notes, Annotated, Favorite, Multiple Reads
MVP hall of fame includes Brendan Strahm, Jason Brier, Ryan Warren, Zoey Ryu, Kim Gausepohl and Alex Kramer. Alex, if you ever read this, you are seriously goals.
Have you read this? If no, buy this book now. This is an illuminating read that everyone, particularly men, need to study and reflect on. To put it simply, there is a huge data gap between men and women due to a long and ignorant assumption that men are the “default” when it comes to the collection of data itself. The consequences? Drastic- in time, money, and life.
From a design perspective, this really cuts deep in the realm of research. Too often, in the interest of money and time, we ignore being more deliberate with how we sample users and analyze data. For example, a typical research process in consulting might begin with snowball sampling where a key stakeholder gives initial leads of end users to talk to. Those end users uncover more hidden populations, and research comes to a halt when the analyst feels there is a regression in novel anecdotes…
But what if we deliberately thought about that process from the perspective of gender? Perez documents how women are commonly excluded from “boys clubs.” If we were to consider that in research, the analyst should be more conscious of filling in any potential gender gaps from potentially male dominant snowball samples by ensuring the collection of gender metadata and perhaps the inclusion of gender quotas in the research protocol itself.
An even bigger red flag exists in the fact that the tech/product world is full of men. I am, by my own gender, unconsciously apathetic to the design needs of women. That being said, I find even more significance in Michael Patton’s call for reflexivity (self-questioning and self-understanding) in research: “to excel in qualitative inquiry requires keen and astute self-awareness.” I, as a male designer, need to be held to the responsibility of being aware of my gender and how that influences how I facilitate and interpret my work.
Women are not men. Men are not women. Women make up half of the population, so let’s be more conscious about who we talk to when we conduct research and not make the assumption that the default male can replicate female behavior.
A masterpiece. Recommended to me by Jess Spiker. Since I read this book in parallel with Patton’s Qualitative Research Methods, I couldn’t help but think about the importance of reflexivity. Essentially, it is impossible for a designer to detach herself from her political and cultural roots- so rather than pretending those biases don’t exist...
...it is better for her to be deliberately and vocally self-aware. This book is a gem at facilitating that by challenging the reader’s perspective through a series of case studies on how design is created and interpreted differently across cultures.
Probably the GOAT of clickbait titles. Paul Bloom unnecessarily polarizes the argument of empathy which ironically works against his goal of convincing people to avoid using emotional empathy in decision making. While I strongly agree with most of Paul’s points, his writing was a little cringe and needlessly pointed.
Paul is right. Emotional empathy has no place in decision making when it comes to most things that require professionalism. It also has a time and a place in personal relationships too. Paul himself says it is similar to other emotions- too much of it is bad and none of it is also bad. I 100% agree with this, and this book has made me careful in the way I use “empathy” when describing my work.
On the flip side, I thought his approach was unprofessional. The title “against empathy” and his revolutionary language feels overly dramatic. It contradicts many of his points of using logic. I say this because if Paul really wanted to change the minds of people, he should have approached this in a less polarizing manner and found different value propositions to encourage a switch (particularly towards people strongly attached to the idea of empathy). That, ironically, requires cognitive empathy. Using logic to convince people to believe in logic is illogical, and this is Paul’s biggest flaw. He assumes from a very much privileged opinion that logic is an accessible commodity- but it isn’t. I say this as a designer who has worked on state SNAP and medicaid programs. We are not supposed to design things assuming users are logical. We design things from a “nudge” perspective a la Richard Thaler or a “switch” perspective a la Chip and Dan Heath.
Anyways, from a designer’s perspective, empathy is incredibly important. By empathy, I mean cognitive empathy. Cognitive empathy, unlike emotional empathy, is about active listening and understanding users rather than reflecting their emotions viscerally. For example, when we conduct an interview, we need to be as neutral as possible to avoid biasing responses- but our goal still is to understand the subject deeply from their perspective.
Although emotional empathy is bad in this context, it is still incredibly valuable in getting clients to make a switch. In other words, if we want to convince the client to care about a particular user group (ideally the primary persona because that has a net coverage of secondary personas), we can use emotional empathy as a gut punch to get them to support design decisions- especially if they are stubborn to change.
An excellent introduction to research for a beginner UX’er. I personally found the first half of the book to be the best as Erika summarizes how to overcome objections to research, conduct research in agile, avoid bias in research, and other important how-tos.
Overall, this book is an incredibly refreshing review that I haven’t seen summarized as nicely and simply in other material. Heads up though- the latter half is full of lightweight abbreviations of better, more comprehensive books, so it’s better interpreted as a basic 101 than a usable guide.
Short and immediately practical- this is a must for any digital designer. Derek provides invaluable resources and knowledge on color blindness, or more accurately, CVD (color vision deficiency) which is significant knowing that it comprises 8% of all men and 5% of all women.
Samuel Hulick has written a must-read comprehensive masterpiece on onboarding. Despite the fact that the research already exists for many of Hulick’s points (e.g. Heath’s elephant/rider, Phil’s Car Wash experiment), he does an exceptional job of applying them to relevant onboarding examples with humor.
Absolutely brilliant. Christensen has written a must-read masterpiece that everyone, especially product managers, should read. As a UX designer, the paradox of the demise of traditionally business-sound firms that focus on their users is a thought-provoking point.
Basically, in the emergence of disruptive technology, companies that focus on their current users’ needs will be unable to keep up when said technologies take control over the market. Unfortunately, large companies then end up trying to force those new technologies onto their existing market which creates a mismatch in needs.
This makes complete sense, and immediately made me think of Ries’ Lean Startup and Marty’s Inspired. No matter how much we research and try to make an awesome product- it doesn’t matter if we apply it to the wrong group of people. In other words, preparing for disruptive technology is more of a marketing question.
I also think it is inherently a design question too. A good designer does not see a product as something that exists in a user-only vacuum, we need to be able to examine its feasibility from all perspectives including cost and feasibility. That means we need to be smarter on how, when and where we do research. More lean methodologies a la Eric Ries should be a part of every designer’s mental toolkit so they can be ready to handle situations akin to disruptive technology where the answer isn’t just more research and lab testing.
I read this book to continue building empathy with all people. Tomas does a brilliant job of explaining how women are stuck in a catch 22 situation due to how we all misinterpret what good leadership actually looks like.
Spoilers: being the loud, overly confident guy in the room doesn’t actually make you competent or a good leader. No surprise, but narcissim is more toxic than helpful to businesses.
No, this book was not on my design bookshelf, nor is it related directly to design- but I have no doubt on my mind that it is something every male designer should read. Male designers should deliberately seek out empathy-building activities to understand the challenges women face, and this book is the perfect start.
In many ways Melinda Gates takes on the role as user researcher in her travels to better understand the needs of women across the world. I see her extraordinary effort as a motivating inspiration to designers on the importance of going out into the world of our users to design the right solutions. Her thoughts and challenges are both humbling and insightful.
Don’t sleep on this book. This is a must read.
I saw this was donated to my bookshelf, so I gave it a read. All in all, I'm a little mixed. While there are many truths about being authentic at work and cutting past the bullshit, the delivery felt very... Deloittey.
Like the kind of old, white partner holding a skateboard saying "hello fellow youth" while attaching a dated meme to his account's all hands invite Deloittey.
If you want a better book on how to improve communication in the office, read Flow or Practical Empathy. This book isn't as resourceful as other help books out there, nor is it funny to be worth purchasing (unless you're on any of the author's account teams...).
Recommended to me by Rica Rosario, one of my favorite design mentors! This wasn’t really an academic read by all accounts, but it was still a needed one. Designing Your Life, if anything, was a wake up call to consider all the dimensions of my life- not just work and health.
Bill and Dave begin the book with “You Are Here” boldly written on the cover. They make an important point that regardless of where you are, you are not too late and not too early. Design thinking, in this context, is meant to help people move forwards through a personalized problem finding and solving process. Many of the information that followed was a review for me from other Stanford-esque design thinking inspired reads (if you are a young designer, Creative Confidence would be a better starting point; otherwise, this is a great intro for everyone else).
However, I found the chapter on networking incredibly resourceful. I HATE networking. I was never the biggest people person, and I grew up being anxious about bothering others. The book managed to break my misconception that networking is “just hustling people.” As Bill and Dave put it, “Getting referrals to people whose stories would be useful to hear is just the professional equivalent of asking directions. So go ahead-ask for directions. It’s. No. Big. Deal.” The point of a network isn’t to “do” it- the goal is to participate in it. By doing so, you can focus on pursuing offers instead of looking for jobs.
Just for that one chapter, I’m going to give this a favorite. I can’t recommend this book more to my fellow introverts.
Recommended to me by Alex Kramer and Danny Delaney of Optoro, so you know it's gonna be good. Inspired is addressed towards a product manager (PM) audience, but it's also a fantastic introduction for designers on what we should expect out of a good PM, our role in their incredibly difficult job, and what constitutes exceptional product culture.
Marty categorizes product culture into two dimensions: consistent innovation and execution. Basically, that means that companies must always come up with valuable solutions for customers while ensuring a successful and shippable delivery.
I absolutely agree with this, and I loved Marty’s focus on the value of qualitative research and the flaws of product roadmaps. Rather than trying to set in stone how we approach the problem, Marty values falling in love with the problem itself and being flexible with the approach. There are so many bits in this book that are goldmines for designers trying to argue for the value of user research in business terms. For that alone this is a must-read, but there’s also so much more to learn from with a holistic product perspective to step out of a siloed design mindset.
This is a fantastic introduction to cognitive psychology for the junior user researcher. Much of this was a review for me as I’ve read several of the books referenced by Whalen- notably Nudge and Thinking Fast and Slow. He does, however, introduce an interesting take to the traditional WAAD process where he organizes his WANs from a cog psych perspective.
He organizes them by six minds: vision/attention, wayfinding, language, memory, decision making and emotion. I’m a little mixed on this. On one side, it’s a time-saving and unique approach to contextual analysis, but on the other, I struggled during an example he provided to accurately group the WANs into their appropriate categories. Whalen notes that the designer should be able to point out which “mind” is the best fit for each WAN, but I’ve heard other lines of thought that such items should be duplicated instead. For example, a WAN could fall under both memory and wayfinding, but by selecting only one of the two as the primary “mind”, we may risk hiding important data for future reference.
All in all, I still very much enjoyed this read. There was a delightful bit on AI at the end, and Whalen masterfully simplifies very complicated thought into a book that can be easily read by just about everyone.
If I had to summarize, Fin and Haydn are all about visualization. That means optimizing the use of highly visible wall space in the office for the purpose of kanban boards, representing the customer's voice, educating the team and more. It's a nice twist on product management strategy and a much needed call for better leadership.
Wow, I absolutely love this! Mark provides probably the most holistic answer to the questions “what is Experience Design” and “why.” Admittedly it is a little dated, so much of what Mark has to say has already saturated throughout the industry- but this is the first time I’ve read such a clear and well thought out explanation to the difference between Experience Design and HCI.
Mark starts by calling experiences “emergent.” That means it might be shaped by us designers, but it can never fully be explained and predicted by objective conditions and transformational rules. “Experiencing” is a continuous stream, emerging from perceiving, acting, thinking and feeling. In other words, since so much goes into what makes an experience, it’s almost impossible to break apart. It’s temporal, it’s dynamic, and it’s complex.
So what’s the difference between Experience Design and HCI? Unlike Usability Engineering and traditional HCI fields, Experience Design isn’t just about addressing the pragmatic qualities of a product. It’s not about addressing just the “what” and the “how”- but gives light to the hedonic quality a product can deliver. It’s about the “why” in achieving “be-goals.” To give an example, if we were to design a video game through a rigid usability engineering route/HCI route, there would just be a button called “win the game.” It’s efficient, yes, but it doesn’t deliver the hedonic qualities that make video games so enjoyable to the natural curiosities of human beings.
Mark is giving us a challenge here. Let’s not focus strictly on fixing problems, frustrations, and stress- let’s up our level and design for joy as well.
If the statistics are boring, then you’ve got the wrong numbers. This quote by Edward Tuffe stuck with me for a while after reading this book. Stephen Few makes a thorough and compelling case for smarter, better dashboard design by means of winnowing out useless information in favor of emphasizing valuable data to the pixel level.
Few also explains the how and why behind good dashboard design instead of simply writing out what to do. It was very reminiscent of Johnson’s Designing with the Mind in Mind as Few focuses on the cognitive psychology behind his design choices.
The best part though? Easily the last chapter where Few goes into dashboard design god mode by analyzing various student performance dashboards and one-upping them all with his own masterclass piece of work that is ingeniously put together down to the pixel. I’m super inspired to use bullet graphs a lot more in my work!
This read like an amateur, cynic translation of Creative Confidence or a scrapped article version of The Lean Startup without the how. It’s like the design version of “The Subtle Art of Not Giving a Fuck”- a mass media, less founded interpretation of older truths. This might be the first time I have not enjoyed a book on my reading list.
The problem is, Hugh MacLeod has a very particular and narrow approach to creativity that is ironically more of a nebulous key to his own demons than actionable help to anyone else. Honestly, most of the “39 keys” in fact are hardly any more than “no shit” statements. Even when there were at times thoughtful ideas, they didn’t have impact as consequence to the character Hugh illustrates himself as. Whereas a David Goggins may have legitimate say in thought-provoking statements on toughening up, Hugh MacLeod comes off as a childish, spoiled, egotistic sex maniac who never really did “suffer” beyond living at a YMCA (which is hardly suffering at all for anyone who has actually been through shit).
Ultimately even if Hugh’s advice results in creative success, the lack of human joy remains as the haunting elephant in the room: both in the book, and in Hugh’s unnecessarily cynical perspective.
Bierut is a genius designer and writer, but the thought provided in his essays can be variant in quality due to its subjective and, at times, whimsical nature. I believe that this was Bierut’s intention though, and said subjectivity is what affords his writing to become thought provoking and inspirational. By the end I was won over by his incredible charm in making average observations extraordinary!
This was an eye-opening experience into how terribly wrong I’ve been using graphs my entire life. Stephen has an incredibly gifted mind and passion for this subject, and it definitely rubbed off on me while I was reading this book. The size of the book should not scare you away from approaching it as its height is mostly used to accommodate Stephen’s many easy to understand examples.
Without a doubt on mind this is a must-read for anyone who ever has to visualize anything within their field of work. I am fully aware that Stephen draws a line between a dashboard and an analytical visualization, but many of the recommendations and tips he provides are still incredibly relevant to UX designers who specialize in making the former for clients.
My favorite part of this read was being introduced to trellis visualizations. They are amazing and will undoubtedly empower my future work. If you want to learn more about them, do read the book!
Design Systems by Alla Kholmatova is a comprehensive masterpiece when it comes to clearly explaining the how and why of design languages for digital products. Alla does a fantastic job in illustrating the pros and cons of different routes towards success and consistently gives valuable personal thought on the industry’s use of design systems in both the present and future.
A great example of that is in chapter 6: “Parameters of Your System.” It’s simply genius. Alla visually compares and contrasts different company’s design systems on three scales: Rules (Strict to Loose), Parts (Modular to Integrated), and Organization (Centralized to Distributed). Her crisp explanations partnered with the diagrams gave me an instant eureka moment of understanding.
Anyways, it’s getting a little frustrating seeing how much stuff falls underneath the UX umbrella and how lacking I am in areas where I have had less practice. Nonetheless, every time I finish a book like this, I feel even more inspired to work harder. On a side note, I felt a little relieved seeing the typo on page 135 (centralised)- nothing’s ever perfect even when it’s just about at 99.999% in the case of this masterpiece!
Krammer has definitely achieved his goal of bringing me to Sketch proficiency through this book. The Sketch Handbook has one major “project” that is used to teach a wide array of useful techniques which will have you literally shortcutting your way to design mastery. I love how Krammer nudged me to use the keyboard commands and reinforced that learning path throughout the full book. If you're curious about the project, you can download my copy of it below!
Furthermore, reading about how to use Sketch on physical paper was so much easier to follow than play/pausing an online tutorial (if you know me, you know how much I hate online video tutorials). You don’t get distracted, you’re more likely to follow through with all of the steps, and the book is an aesthetic experience that’s as enjoyable as it is helpful.
For maybe 80% of this read I was kicking myself for not being more thorough in technically mastering my craft. One of the first things that comes to mind is the population drop-off for most software when it comes to becoming an advanced user; good UI (like Sketch) can afford beginners and intermediates room to use workaround or non-efficient techniques to meet their goals. However, this can be a double-edged sword as many users (like me) don’t even consider or think about further mastery if it is A) not necessary or B) not crystal clear on how to get there. Psst, Bohemian Coding please include more modeless tips and better online help documentation.
One minor complaint I have is actually completely out of Krammer’s control. As with any other software book, the Sketch Handbook hasn’t aged so well in some areas. Krammer wrote this book in version 44, and needless to say a lot has changed since then. There was one infuriating part where I couldn’t get Craft to duplicate and randomize my symbols no matter how closely I followed the directions. After a long squinting session from my co-workers and online google digging, I realized that Craft was bugging up with Sketch’s new version. So yea, I wrote an article on a workaround for that if you’re going to read this book too and reach page 170.
This book is awesome as it makes the whole field of user research feel more approachable. The "War Stories" documented are from a diverse cast of authors which makes every page fresh and insightful. Portigal also leaves useful tips at the end of each themed chapter which I found very practical. You can view them all on my trello notes if you want a quick summary, but I still would highly recommend reading this book!
I couldn’t have asked for a better concrete read on UI than this. Despite being passionate for inclusive design and working to champion it more in the work that I do, I never took the time to formally read a comprehensive guide on best practices associated with it. I have many regrets after reading this book from the time I spent on Amtrak on several poorly informed design decisions I made while working on their PWD (passengers with disability) flow.
With that in mind, I can’t recommend this book enough to any practitioner in the UI space. Beyond acting as a guide for designing forms, this book is a fantastic way for beginners to reframe their mindset towards inclusive design when making wireframes. Too often, I see designers simply copying what “looks cool” off behance or dribbble without giving a second thought towards the underlying usability of it all. Even when mimicking UX powerhouses like Amazon and Microsoft, we need to remain vigilant that it’s so easy to forget to design for accessibility and that the designers/developers on those teams aren’t foolproof. To motivate myself to design for inclusion more, I’ve made a new goal to start using a screen reader when accessing new websites in 2019.
Please, please read this book. Don’t assume the knowledge you have on accessibility is good enough without properly understanding how it works from design to code and ultimately on a screen reader.
Recommended to me by my fellow UX'er Jason! It’s amazing how contemporary this book feels despite its age. Both the message/themes by Marshall McLuhan and the medium/illustrations by Shepard Fairey are masterful in delivery. McLuhan had me thinking more about the environments that I live in now and the way they subtly define my role in them.
Most notably, McLuhan argues that the “observer” will no longer exist due to the growing social and engaging nature of contemporary media. More than ever that holds true to the present with the ever-growing increase of media’s presence in our social relationships and growth. Definitely worth a read. I highly recommend reading “Hooked” after this as well!
Shiro by Kenya Hara is a masterpiece. It’s not often that I come by a book that is so true to its core ethos in both form and message. From the textured white in the title, the pure white on the first page and the printed white within the pages; Hara has put an amazing amount of meticulous detail into making the act of reading his book such a physically and mentally enjoyable experience. He has, in his own words, mastered the art of “controlling differences” at its most visceral form.
Aside from strictly the architecture of his work, Hara does a great job of explaining what makes “white” so amazing- particularly to designers. The creative individual, Hara argues, looks at the empty bowl as a powerful thing. Rather than having no use, it is great in its potential to be filled with something. White represents this potential power found in emptiness that designers need to understand and appreciate in order to use to its fullest magnitude.
Throughout the book, Hara often makes comparisons to Japanese culture and mythology which adds even deeper layers to the story of white. Coming out the end of it, I can’t see white- or emptiness- in the same way I did before. And for that, this is easily a 12/10.
I have mixed feelings about this book. I came in with the expectation that I would learn how to "sketch" better, but in reality, this is more of a rudimentary guide for students. For the veteran UX designer, much of this will be a 101 review of the basics. However, for the student or new practitioner, I see incredible value in this as an introduction to the many of the techniques used in the workplace.
For example, the book explains in a very beginner-friendly and illustrative manner how to conduct a think aloud session, how crits work and introductory level usability testing techniques. So, all in all, don’t expect too much depth here if you’re a couple of years into the industry; but if you’re a beginner looking for an easy starter book on UX sketching, this is your pot of gold.
Recommended to me by UX mentor Brendan. This is the book I should have read ahead of Conceptual Models because it gives a more emphatic “why” to Jeff Johnson’s vision. Jorge Arango does an amazing job of explaining the importance of informational environments through easy to understand examples and inspiring dialogue.
By comparing digital “places” (instead of products) to more traditional building architecture, I’ve grown a more holistic understanding of what I create as a designer. My biggest takeaway from this read came early on when Arango discussed the nature of context. The “products” we create are so much more than just products since they introduce new contexts in which our users interpret and act with the world- hence they are digital “places.” It is thus in our duty as the architects, or more appropriately the “gardeners,” of such experiences to be cognizant of both the internal processes and external long-term consequences of what we decide to create.
After reading this book, every designer should come away with a sense of responsibility. In Arango’s words, “we must realize the great power we have over people’s understanding of the world and their behavior in it, and wield that power responsibly.”
Recommended to me by UX mentor Brendan. I started this book with high expectations as I love Johnson’s cog psych background in application to design. I can’t say this book really hit the highs I was anticipating, but it still had notable highlights I definitely enjoyed. Johnson and Henderson’s book boldly starts by addressing why Conceptual Models (CM) should be at the core of the design of every artifact that people use to help them get their work done.
The purpose of CM is to get the product’s concepts and their relationships right to enable a desired task-flow. While I don’t disagree with the many arguments made by the authors, I wasn’t convincingly sold on why it’s worth the effort of training a team to realign to CM from other existing processes used in mastering concepts and relationships.
To start, I was a little let down that there weren’t any case studies to reference. Although Johnson does reference some of his own work in examples listed in the book, there were no mentions of other companies/startups/etc successfully replicating it. Granted, this is a caveat of the style of the volume “About Synthesis” which I’m relatively new to- the volume’s word-for-word purpose is to provide concise, original presentations of important research and development topics, published quickly.
That in mind, I don’t think Johnson and Henderson were correct in making such a bold statement at the beginning that CM should be at the core of the design of every artifact that people use. The idea still feels very raw and untested in industry; it’s also sold in a similar way with the typical “it will save you money in the long run” statement. I don’t disagree that this may not be the future, but I also have built up industry sentiment that design is about process and creation. If we are able to still create products effectively without CM now, why would I want to add 2-3 additional weeks to the product’s lifecycle? Would it not be better to get an MVP out faster and test?
If I could improve this book I would first change the initial statement to something less definite in favor of something more inspiring and challenging. E.g, “CM could be the future of mastering experience design, here’s why…”- yea fuck it, I’m not qualified enough to rephrase that thoughtfully enough. Second, I would provide more case studies and examples conducted by others showing that the process is easily replicable. Third, I would make the example documents downloadable; making the process more easy to pick up would encourage more replication and usage right? Finally, this is definitely not worth $30 bucks for the length and format of this book; I can honestly see the information in this book being packaged into a powerpoint without that much difficult.
I know I said a lot of rough stuff, but you should still really read this book! I still love the thought and reasoning put into why CM works from safeguarding against vocabulary mix-ups to managing version updates. All in all? Started at a 3/5, but it’s Johnson, so I’m giving it a 4/5.
Recommended to me by my UX mentor Brendan! Steve Portigal has done an incredible job in packaging the complex subject of interviewing into a short and sweet 101 reference guide. I can see this book being valuable to both the beginner and experienced practitioner, so I highly recommend buying this for your office.
Although I didn’t learn too much more about the underlying methodology of interviewing, there were still many useful case studies, insights, references and rabbit holes that kept me engaged throughout. Portigal also provides many helpful artifacts as references to create your own interviewing guides, documents and more. My favorite chapter was easily “How to Ask Questions” (chapter 6) which provided a list of useful contextual questions to ask; I’ve made good use of this already in my client work.
In reflection, I regret not reading this book earlier in my design career. Knowing the ins and outs of interviewing is a critical skill to have doing UX research, and Portigal masterfully covers the most important bits in an easily digestible way. If you are a beginner UX’er, this is mandatory reading!
Recommended to me by Jason, again. What an inspiring read! Many (if not all) of the designers interviewed in this book are like superheroes to me. They're the giants that have the “shoulders” we stand on in the present. That being said, there are two major things I loved about this book.
First, many of the interviews put the hustle and sweat needed to create a success story front and center. It’s a humbling lesson in the utmost need for hard work and risk taking that differentiates great from good. Second, it’s comforting to know that many of these superheroes have experienced the same kind of human failures, discomforts and anxieties that I catch glimpses of in my budding career. I appreciate the authors for consistently asking questions regarding failure; many of the best and most insightful responses came from the reflections that followed.
My biggest takeaway from this can be summarized as: hustle harder, surround yourself with good talent and just do it.
If you know anything about me, I'm a big believer in empathy. I approached this book with high expectations, and Indi Young did not disappoint! The first half of this book is incredible. I love Indi's explanation of cognitive empathy: it is purposely discovering thoughts and emotions that guide someone else's decisions and behavior.
She breaks this down by explaining that empathy is a noun- a thing. You can't apply it until you've developed it first by listening to someone. Too often, people confuse this "use of empathy" with empathy itself- and that's a huge problem. Assumptions are dangerous, and Indi rightfully explains the havoc it can cause to organizations both internally and externally.
Indi also does a great job of explaining how to listen. It's about simply absorbing and understanding what's being said without holding any underlying agendas. Some of my favorite tips included: resist the urge to demonstrate how smart you are, use the fewest number of words to nudge a neutral response, avoid offering advice, and let the speaker choose the direction.
As much as I love this book, I wasn't very engaged in the final few chapters. There is a full chapter dedicated to listening session analysis, but the persona piece is basically a reskinned version of Cooper's goal-directed design and the affinity grouping part is a summarized version of Dr. Hartson's more thorough WAAD explanation in the UX Book.
All in all, I highly recommend this book. Knowing how to develop and apply empathy is such a critical skill for both work and day to day life. Buy this book, bring it to your office, and evangelize!
I am so happy I reached out to my UX work buddy Jason for a book rec to get into the voice-first world because this field is d-o-p-e. I can't remember the last time I've enjoyed learning so much. Anyways, delight aside, Cathy Pearl has written an awesome introduction to VUI (Voice User Interfaces) that has successfully addressed my initial curiosities and more.
Upon completion I've become much more aware of the interactions I have with my own google home device and the many intricacies that make it tick. There are so many new things to consider as UX designers as the world's digital devices become more and more human, so I can't recommend this book enough. Please read this. This is a part of our collective future.
I have mixed feelings about this book. Starting with the positives, I love how Professor Kumar breaks down the design methods into different categories based on the design innovation process. This is done masterfully both in organization and in visual presentation.
It is incredibly easy for anyone who is familiar with the process to pick up the book and quickly find a method to solve their need at hand. However, due to the brevity of explanations (usually limited to a page or two)- many of the methods come off as something I couldn't pick up and use easily. I would have personally preferred a smaller set list in exchange for more quality instructions and guidance or resources for follow up learning.
Recommended to me by my UX captain and life mentor Chris Mother***ing Wilson! Kalbach perhaps repeats a little too much why maps are needed to uncover the value of experiences in the first segment, but I can see the importance it has for those new to the field.
The more practical use of this book comes from Kalbach's inclusion of when, why, and how to use the maps he describes. Example maps are provided in varying fidelities along with case studies; I found these useful in thinking of ways I could apply them to my own projects at work. All in all, this is a great read for anyone who needs an introduction to mapping, people who are curious as to why experience (and holistic IoT) is the big new thing for value, or for the consultant on the road needs a nice reference book when diving into a new project.
I read a total of 20 design books (not including re-reads). I annotated 11 of them, including 4 digital chapter by chapter trello notes.
I've also started up a small library using the books I've collected at work. It's been an absolute delight sharing what I've learned with others. I hope I can continue to do so in the future.
Most importantly, learning about design has become a calling to me- not just a responsibility or a new years resolution. I'd like to thank Brendan, Zoey, Ryan, Chris, Jason, Rica, Molly, Ayoung, and Kim for lending me their recommendations and support to this endeavor.
In 2019, I hope to double on that number if not more. See you next year :)
Recommended to me by my UX co-worker (she is designer goals) Rica! This book is so good. Chip and Dan Heath provide clear guidance on how to find the patterns necessary for change to flip the switch on your co-workers, your friends, or even the world. Change, in the book, is split into aligning three parts: the elephant (our powerful, but emotional and instinctive side), the rider (the long term planner, but overanalyzing brain), and the path (the surrounding environment and situation). From a UX perspective, I love the application of cognitive psychology referenced by the authors to design a better, smarter path. Do read this book, it is delightful and incredibly empowering!
Recommended to me by Jason Brier! Jeff Johnson has done an excellent job of putting together a solid foundational book on cognitive psychology in HCI. Not only does he explain the scientific sources of various design tenets/heuristics, he gives measured guidelines on how to apply them (to the millisecond in his chapter on timing). In this manner, Johnson achieves his goal of creating a starting point for UI designers in mastering the skill of knowing how to prioritize and balance guidelines according to whatever their contextual situation may be. This is a must read.
Recommended to me by my UX mentor Brendan! I actually didn't annotate this book. Immediately from the foreward it was clear this was written to be accessed as an on-need resource rather than an educational chapter-to-chapter study. That, by all means, does not discount this book as anything short of an amazing investment. Observing the User Experience fills in a noticeable gap in my library by providing an instructional guide on how to conduct user research. The book successfully addresses the full spectrum of practitioner levels as well, so it's great as a teaching resource as well.
Saw this on an IDEO publication while searching up potential student workshop ideas! Wow. What a fantastic book. Tom and David Kelley do a fantastic job of explaining the design world and the steps needed to bring the inner creative out of us all. I'd recommend this book to anyone wanting to master a "doing" mindset and especially those who are new to the design world. There's an entire chapter of creative activities to get started with, but the true value lies in the infectious positivity of the message.
A must have for anyone interested in conducting a usability test. Rubin does well to provide not only instructions on how to conduct a test, but also the motivations/theory behind testing and downloadable resources online. Quick thought: within a design consulting firm where people are typically staffed to projects under the umbrella term "UX Designer"- it's hard finding individuals outside of your project with the proper experience to conduct a usability test for you. I think this leads to the argument of the necessity of different specialities/titles instead of hoping that every UX Designer will be a unicorn.
Evil by Design is an incredibly enjoyable read. Chris Nodder cheekily splits up the book’s chapters by the seven deadly sins which makes approaching the content easy. The greatest value Nodder provides through Evil by Design is the principle of purposeful design. By listing and explaining “evil” patterns, it becomes easier to identify and apply them appropriately to nudge and persuade users on an emotional level. There is a whopping total of 57 patterns described in the book which are invaluable tools in any experience designer’s toolkit. I highly recommend having this on the desk.
Recommended to me by my Deloitte UX mentor Brendan! This textbook is the penultimate on-the-desk resource to have. From questions to use in user interviews to day-by-day team schedules, Kim provides a full spectrum of thorough and thought-out anchors to reference as an ultimate experience design guide. I've already found this book useful in situations where I've needed specific direction in areas I lack experience in. While this book is a great reference book, I'd warn against seeing it's methodology as black and white; Kim herself (and literally everyone else in this field) are adamant that you should always consider the context first.
Recommended to me by my Deloitte reading buddy Ryan. I was having trouble at first keeping focus on the pages, and had to take short breaks every section (~5pages) or so. This is exactly how I believe Kahneman wanted this book to be read. By giving examples that required the use of our "system 2" through engaging personal examples, many of his lessons stuck on more. My favorite chapter was easily the one on intuition vs. formulas. I had a fun conversation with my UX friend Zoey on this chapter as we questioned how good we really were as UX designers- particularly in the domain of heuristic evaluations.
Recommended to me by my Deloitte reading buddy Ryan. This book vibed well with my UX side; the concept of libertarian paternalism is not a foreign concept by any means to anyone who has been within the usability field. Thaler does an excellent job of citing the consequences choice architecture has in relevant contextual environments along with justifiable solutions. This book has a heavy cognitive load, so if you're short on time I would recommend skipping the meat of the content; the introduction and conclusion of the book do a great job of summarizing Thaler's thoughts and arguments.
Recommended to me by my UX peer Zoey! What a fantastic book! The design, both visual and architectural, is spot on making what would be a boring encyclopedia into an effortless delight. I was already familiar with many of the concepts and theories in this book, but there were a plethora of engaging examples to make the review enjoyable. Do check out the piece on project pigeon, it's unforgettable.
This was delightful as it was light. Eyal explores and documents examples of his "hook" life cycle theory which has given me an extra layer to eyeball and contemplate products and apps I use in my daily life. One of the more interesting topics that caught my attention was "labor makes love" and the many ways users can invest their lives into products from building furniture to grooming a social media page. I might turn instagram off for a bit because I feel like a druggy after reading this.
Recommended to me by my Deloitte reading buddy Ryan! The Lean Startup is a must-read for anyone who takes up the mantle of "PM" at any point in their career. Eric does a great job of mixing real world examples, case studies, and management theory to make a compelling argument towards the acceptance of "validated learning" as a means of judging start-up success.
Validated learning, in many ways, intersects with some core fundamentals behind UX research e.g. experimentation and iteration. The key difference to me lies in the itensity of each iteration. Whereas validated learning encourages experimenting with customers, moving quickly, and reducing waste- the quintessential UX research process is much more thorough. From my experience working on designs for complicated work domains, single-batching or chunking out an experience in pieces risks increased friction in that experience's transitional phases. For example, if we were to focus to rapidly design, development, and release a transportation booking profile page before the payment page or vice versa, there will inevitably be a break in the experience for profile/payment transitions such as saved credit cards, addresses, etc. In other words, from a traditional UX perspective an experience cannot be evaluated as an experience unless the full system is designed and thought through as a whole rather than in parts.
To be fair, two things can be said. First, this book is clearly written for startups- they don't have a large customer base already established so experimentation is safer, speed is a key factor for survival, and work domains won't be as complex. Second, in the case this were to be applied to a complex domain, Eric is smart to document the use of the andon cord- popularized by Toyota, this acts as a speed-bump mechanism to ensure quality is not compromised. However, as nice as it would be to have an andon cord, most work environments will storm through problems to meet deadlines which will inevitably causes errors.
To me, there are two ways to solve this. First, we need better managers who understand the importance of investing into quality of experience and are willing to spend more time conducting UX-based research which matches Eric's enthusiasm for experimentation with customers and validated learning. Second, as designers we also need to know when to draw the line. Often the best design solution is the most satisfactory one, not the most perfect.
I bought this book since it was the spiritual successor of Set Phasers on Stun. In hindsight, the first book was more than enough and a second really wasn't necessary. The scenarios and explanations are more long-winded and did not pique my curiosity as much, but I think it's more of a result of having too much of the same. I'll try and pick this one up maybe again two or three years down the line.
Recommended to me by my UX work buddy Felicia! This comic is awesome. By awesome, I mean it explores new areas of thought I've never even imagined before. This took me only two days, mostly because it was a crazy enjoyable read. I'd recommend this to anyone who's ever been interested in art, writing, and the fabulous medium that blends them together- comics.
Recommended to me by the lovely and talented Molly! I picked up this book with hopes it would give me better insight into the ethnographic process- particularly with lower income based communities as I become more involved with state work at Deloitte Digital.
I did not, however, expect to become attached to the emotional dialogue shared between the many individuals in Eastwood. Laurence, the author, does a masterful job in objectively analyzing these interactions without peeling off the humanity. The biggest take away anyone can get from this book is within Laurence’s penultimate conclusion of the “Frame.” Though the world may see Eastwood through the narrow lens of a newscaster’s camera, there is still so much more to be understood and interpreted. From the symbol of the cane, to Jordan sneakers and faux poetry there is a resilience and hope that cannot be captured unless seen within its proper context.
Recommended to me by my close friend Ayoung! No, it's not really a UX design "book" in the scholarly sense- but it shares concepts of thought that translate well into our world. Most notably, Marie Kondo gives an even more positive spin to the oft quoted "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away" by Antoine de Saint-Exupery (we all need to collectively stop quoting this, it literally appears in every UX book ever).
In her words, it's important to systematically identify and keep items that "spark joy" while discarding those that don't. From a UX perspective it's a compelling challenge to commit to reaching the peak of our work- minimalistic experiences that bring joy through phenomenological interaction (Dr. Hartson gives a good explanation of phenomenological aspects of interaction in "The UX Book" if you want to learn more about it).
Recommended to me by my UX peer Zoey! From the very first chapter I was sold; there's a dark, twisted curiosity that makes this book hard to put down. Casey never offers clear design answers on how these accidents could have been avoided, which kept me constantly brainstorming lists of possible solutions. I would recommend this book as a tongue in cheek follow up to the Design of Everyday Things.
Alan Cooper has sold me on his goal-directed approach as a substitute to contextual inquiry. Using About Face as a reference, I was able to create personas that guided decision making on my project the Perfect Brew! That being said, the first part "Goal Directed Design" stood out the most to me in terms of utility. While Cooper's extended documentation on best practices for interaction design is helpful as a reference point, many of its contents will be a repeat of information for most UX practitioners.
A light and easy read. Abby Covert's application of her own book's theory is perhaps where this publication shines most. Although I was familiar with most of the concepts documented, I learned volumes simply by taking notice of Abby's meticulous efforts to create a paragon IA example page by page. Also a banger for easy-to-pull quotes!
My holy grail of UX. This is probably the perfect starting book for any beginner and worth two reads if you have the time. Great as a UX reference point for any situation. The content is a little dense, so I recommend splitting this up into parts.
I think everyone in the UX field has read this book. If you haven't, you probably should. Norman is a pioneer in usability design, and this is a great starting point for anyone interested.
The book that started it all. This was given to me by my first UX mentor during my tenure as a UX Intern for Virginia Tech NIS. Great introduction to design thinking and an easy read.