DELOITTE DIGITAL | OCT 2019 - PRESENT
I led research and wireframing for a premier .gov redesign. My work simplified client relations, expedited wireframing, validated WCAG 2.1 compliance, and saved my team a significant amount of time/money by mitigating risk ahead of a 2020 launch.
This project is not yet complete, so I can't share finer details or designs (yay gov). Instead, I have provided a light and censored summary of the project and my accomplishments to date below.
If you want to get to know my process more, feel free to contact me. I will gladly nerd out for hours on my strategy. 🤓
The client was a premier government agency looking to rebrand and redesign their existing website.
Through the redesign, we aimed to increase competitive top-talent recruitment and enable the client to take ownership over their image and reputation. These goals were determined by an earlier stakeholder discovery phase pre-contract which I helped facilitate as a researcher.
During stakeholder research (conducted before this project), I was a part of the team that interviewed 12 unique offices from the client. I proposed the usage of a digital affinity map which involved analyzing over 730 utterances of anecdotal data. Through this method, I output 15 high-level goals e.g. There are two distinct purposes for the website - to recruit and to educate. This led to a final client workshop where we asked the offices to map the contextual stories based on both what was feasible and desired.
Research focused specifically on the job search and application portion of the site which we referred to as “careers." Research goals were to increase the number of diverse and qualified “top-talent” STEM applicants and to improve their perception of our client. This was informed from prior stakeholder research as key goals. I was able to secure a 3 week timeline to complete both research and analysis.
Participants were encouraged to bring and use technology most familiar to them. This naturally output important information on mobile usage and behavior.
I wanted to ensure the entire team was engaged with research from start to finish. Historically this has helped me sync up cross-competency teams, save time, build empathy with end users, and ease design handoffs. During the WAAD, we had 20+ participants from PM, design, dev, and more in participation!
Post WAAD-facilitation, I led a smaller team of UX analysts to output models including journey maps and personas.
Personas emerged from a behavior mapping exercise (a la Alan Cooper). I opted to use monikers instead of real names to mitigate unnecessary biases unassociated with behaviors. Final documentation included trackable quotes from the interviews along with goals and behaviors.
Due to the nature of work, I cannot publicly discuss the solution in detail. To learn more, please email me!
FOR MORE .GOV WORK
I trained a team to shift towards human-centered design and discovered a major user group which helped win an additional multimillion dollar contract.
IN CASE YOU FORGOT ABOUT ME
I am an inclusive UX'er with 3+ years of design and product consulting experience for a rich variety of clients from Amtrak to the USDA.
In my free time, I am either reading a design book or giving back to the DC/NoVA community.
Email me at email@example.com. I'll respond within 2 days or else I owe you donuts.
Or let's be LinkedIn friends, whatever that means?